Regional Sales Director
FMCG, Beverages
Minimum Requirements
- Regional Commercial Leadership
- Strategic Channel & Revenue Growth Management
- Route-to-Market (RTM) Strategy
- Commercial Negotiation & Customer Leadership
- Cross-Functional Business Leadership
- Organisational Capability Development
- Financial & Trade Investment Management
- Market Expansion & Competitive Strategy
- Governance, Risk & Compliance Leadership
- Business Transformation & Continuous Improvement
- Net Sales Revenue (NSR)Regional Profitability & Margin Growth
- Market Share Growth
- Trade Investment ROI
- Revenue Growth by Channel
- RED Execution Compliance
- Numeric Distribution
- Forecast Accuracy
- Customer Satisfaction & Net Promoter Score (NPS)Employee Engagement & Team Capability
- Strategic Customer Growth
- Governance & Compliance Metrics
- Bachelor’s Degree in Sales, Marketing, Business Management, Commerce, Economics, or related field (Essential)
- Postgraduate qualification (MBA or equivalent) advantageous
- Develop and execute regional commercial and channel strategies aligned to business growth objectives, market expansion, and sustainable profitability. Lead Annual Business Planning (ABP) and drive implementation of OBPPC (Occasion, Brand, Pack, Price, Channel, Execution) strategies across all channels to maximise market share and commercial performance.
- Own regional commercial performance, profitability, and revenue growth across all channels. Drive trade investment optimisation, pricing effectiveness, and commercial decision-making to maximise sustainable growth and return on investment.
- Provide strategic leadership and governance to ensure effective execution of Route-to-Market (RTM) standards, RED execution, availability, and Picture of Success compliance across all channels and customer groups.
- Lead strategic customer relationships, commercial negotiations, and stakeholder partnerships to strengthen customer collaboration, improve service delivery, and unlock long-term growth opportunities. Influence enterprise-wide priorities through collaboration with Supply Chain, Finance, Trade Marketing, Revenue Growth Management, and Key Accounts.
- Leverage market intelligence, customer insights, and competitive analysis to identify growth opportunities, optimise channel performance, and strengthen the company’s competitive position within the market.
- Lead and develop Sales Channel Leads and commercial teams to build a high-performance sales organisation. Drive succession planning, leadership capability, employee engagement, and a culture of accountability and continuous improvement.
- Ensure compliance with governance frameworks, SHEQ standards, pricing architecture, and operational controls to minimise business risk, safeguard company assets, and protect the organisation’s licence to trade.
- Lead commercial transformation and continuous improvement initiatives to improve operational effectiveness, customer Responsibilities Key Outcomes Strategic Channel Development & Revenue Growth Develop and execute regional commercial and channel strategies aligned to business growth objectives, market expansion, and sustainable profitability.
- Lead Annual Business Planning (ABP) and drive implementation of OBPPC (Occasion, Brand, Pack, Price, Channel, Execution) strategies across all channels to maximise market share and commercial performance.
- listed. Management reserves the right to use additional or relevant information as criteria for short-listing.
- Interested applicants, who meet the above employee specifications, should please Requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing.
- Interested applicants, who meet the above employee specifications, should please Qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
- At the heart of our recruitment processes is the need to create a value driven Experience , execution excellence, and long-term business sustainability.
- Functional Capabilities
- Skills, Experience & Education Education
- Key Outcomes
- Strategic Channel Development & Revenue Growth
- Commercial & Financial Leadership
- Route-to-Market & Execution Governance
- Strategic Customer & Stakeholder Leadership
- Market Insights & Competitive Advantage
- Leadership & Organisational Capability Development
- Governance, Risk & Business Continuity
- Lead commercial transformation and continuous improvement initiatives to improve operational effectiveness, customer Responsibilities Key Outcomes
- Lead commercial transformation and continuous improvement initiatives to improve operational effectiveness, customer
- directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
- execution excellence, and long-term business sustainability.
Responsibilities
- Develop and execute regional commercial and channel strategies aligned to business growth objectives, market expansion, and sustainable profitability. Lead Annual Business Planning (ABP) and drive implementation of OBPPC (Occasion, Brand, Pack, Price, Channel, Execution) strategies across all channels to maximise market share and commercial performance.
- Own regional commercial performance, profitability, and revenue growth across all channels. Drive trade investment optimisation, pricing effectiveness, and commercial decision-making to maximise sustainable growth and return on investment.
- Provide strategic leadership and governance to ensure effective execution of Route-to-Market (RTM) standards, RED execution, availability, and Picture of Success compliance across all channels and customer groups.
- Lead strategic customer relationships, commercial negotiations, and stakeholder partnerships to strengthen customer collaboration, improve service delivery, and unlock long-term growth opportunities. Influence enterprise-wide priorities through collaboration with Supply Chain, Finance, Trade Marketing, Revenue Growth Management, and Key Accounts.
- Leverage market intelligence, customer insights, and competitive analysis to identify growth opportunities, optimise channel performance, and strengthen the company’s competitive position within the market.
- Lead and develop Sales Channel Leads and commercial teams to build a high-performance sales organisation. Drive succession planning, leadership capability, employee engagement, and a culture of accountability and continuous improvement.
- Ensure compliance with governance frameworks, SHEQ standards, pricing architecture, and operational controls to minimise business risk, safeguard company assets, and protect the organisation’s licence to trade.
- Lead commercial transformation and continuous improvement initiatives to improve operational effectiveness, customer Responsibilities Key Outcomes Strategic Channel Development & Revenue Growth Develop and execute regional commercial and channel strategies aligned to business growth objectives, market expansion, and sustainable profitability.
- Lead Annual Business Planning (ABP) and drive implementation of OBPPC (Occasion, Brand, Pack, Price, Channel, Execution) strategies across all channels to maximise market share and commercial performance.
- Key Outcomes
- Strategic Channel Development & Revenue Growth
- Commercial & Financial Leadership
- Route-to-Market & Execution Governance
- Strategic Customer & Stakeholder Leadership
- Market Insights & Competitive Advantage
- Leadership & Organisational Capability Development
- Governance, Risk & Business Continuity
- Business Transformation & Continuous Improvement
- Lead commercial transformation and continuous improvement initiatives to improve operational effectiveness, customer Responsibilities Key Outcomes
- Lead commercial transformation and continuous improvement initiatives to improve operational effectiveness, customer
