Sales Channel Lead Qsr and Pfm
FMCG, Beverages
Minimum Requirements
- A formal qualification in Marketing, Sales, or equivalent
- Sales Execution and Route-to-Market Excellence:
- Revenue and Profit Growth:
- Sales Team Development and Performance Management:
- Customer Relationship and Service Excellence:
- Effective Resource and Asset Utilization:
- listed. Management reserves the right to use additional or relevant information as criteria for short-listing.
- Interested applicants, who meet the above employee specifications, should please Requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing.
- Interested applicants, who meet the above employee specifications, should please Qualifications directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
- At the heart of our recruitment processes is the need to create a value driven Experience for a Sales Channel Lead role, which is based in Bloemfontein. The successful candidate will report directly to the Regional Manager Sales.
- Key Education Education
- Key Outcomes
- Ensure streamlined trade execution aligned to Route-to-Market (RTM) principles. Drive execution standards, call adherence, and in-trade performance to increase volume and market share. Monitor and drive the execution of channel and promotional execution campaigns to drive compliance and return on investment to the business.
- Deliver sustainable volume, net sales revenue, and margin growth through strategic account planning, pack penetration, and pricing optimization across all territories.
- Build and lead a high-performing, motivated frontline sales team through regular coaching, feedback, and training. Set and cascade aligned team and individual goals, monitor performance against KPIs, and drive continuous development to close capability gaps and build a strong talent pipeline for key roles.
- Maintain high levels of customer satisfaction by ensuring effective communication, CRM responsiveness, and timely issue resolution that reinforces CCBSA’s image and brand loyalty.
- Ensure the optimal use of tools, trade assets (coolers, vehicles, equipment), and promotional materials. Oversee asset maintenance, compliance, and return on investment in line with company Responsibilities Key Outcomes
- Ensure the optimal use of tools, trade assets (coolers, vehicles, equipment), and promotional materials. Oversee asset maintenance, compliance, and return on investment in line with company
- directly related to their field of competence. We do not discriminate against an employee or potential employees because race, colour, religion, sex, national origin, sexual orientation, age, marital status, disability and gender identity.
- for a Sales Channel Lead role, which is based in Bloemfontein. The successful candidate will report directly to the Regional Manager Sales.
Responsibilities
- Sales Execution and Route-to-Market Excellence:
- Revenue and Profit Growth:
- Sales Team Development and Performance Management:
- Customer Relationship and Service Excellence:
- Effective Resource and Asset Utilization:
- Key Outcomes
- Ensure streamlined trade execution aligned to Route-to-Market (RTM) principles. Drive execution standards, call adherence, and in-trade performance to increase volume and market share. Monitor and drive the execution of channel and promotional execution campaigns to drive compliance and return on investment to the business.
- Deliver sustainable volume, net sales revenue, and margin growth through strategic account planning, pack penetration, and pricing optimization across all territories.
- Build and lead a high-performing, motivated frontline sales team through regular coaching, feedback, and training. Set and cascade aligned team and individual goals, monitor performance against KPIs, and drive continuous development to close capability gaps and build a strong talent pipeline for key roles.
- Maintain high levels of customer satisfaction by ensuring effective communication, CRM responsiveness, and timely issue resolution that reinforces CCBSA’s image and brand loyalty.
- Ensure the optimal use of tools, trade assets (coolers, vehicles, equipment), and promotional materials. Oversee asset maintenance, compliance, and return on investment in line with company Responsibilities Key Outcomes
- Ensure the optimal use of tools, trade assets (coolers, vehicles, equipment), and promotional materials. Oversee asset maintenance, compliance, and return on investment in line with company
